Yahoo makes online ad deal with newspapers

Nancy Gohring   Today’s Top Stories   or  Other Networking and Internet Stories  

IT Leadership Strategy: How to Provide World-Class Help Desk Support Forrester Best Practices: Improve IT Service Delivery and Support with Remote Services Make Customer Experience a Cornerstone of Your Revenue Strategy Environmental Sustainability and Networking Infoblox IP Address Management Solutions Brief How to Present Effectively Online Computerworld Report- Large Enterprises Pay More for IPAM Mobility @ the Speed of Business Computerworld Report- Large Enterprises Pay More for IPAM Sign up to receive Networking and Internet Resource Alerts

November 20, 2006 (IDG News Service) -- Yahoo Inc. and seven newspaper publishers in the U.S. are partnering to deliver local advertising and search services to online newspaper readers.

Initially, the partnership will allow advertisers that list jobs in any of the seven newspapers to post their jobs on Yahoo HotJobs, Yahoo's job listing site, Yahoo said Monday. Also, all of the newspapers' online job search sections will be co-branded with Yahoo and will be powered by HotJobs.

HotJobs allows advertisers to use a variety of technologies to display and deliver their ads, including streaming, interactive media, RSS (Really Simple Syndication) feeds and newsletters.

Yahoo expects that the HotJobs offering will create a strong local jobs network and allow recruitment advertisers to reach a larger audience.

The newspaper companies involved in the initiative are Belo Corp., Cox Newspapers Inc., Hearst Corp., Journal Register Co., Lee Enterprises Inc., MediaNews Group and The E.W. Scripps Co. The companies sell more than 170 daily newspapers in 38 states.

Yahoo and the newspapers have discussed other plans in addition to the online jobs collaboration. The newspapers could also use Yahoo's advertising platform to sell advertising on their Web sites, use some of Yahoo's search offerings such as sponsored search and offer downloads of Yahoo's toolbar.

The newspapers could also offer other Yahoo products such as Yahoo Local listings, Yahoo Maps and Event listings on their Web sites.

Yahoo and the newspapers believe that the use of local search will grow significantly in the next few years, creating a huge opportunity for local advertising, they said.

In early November, Yahoo competitor Google Inc. also announced an advertising plan with newspapers, but Google's efforts enter the print world.

Google will start selling ads to existing Google advertisers in the print editions of newspapers. Initially, Google is testing the idea with The New York Times Co., Gannett Company Inc., Tribune Co., The Washington Post Co. and Hearst Corp.

Reprinted with permission from

IDG.net
Story copyright 2008 International Data Group. All rights reserved.

Print this Story

Send Us Feedback

E-mail this Story

Digg this Story

Slashdot this Story

"When Steve Ballmer gives his keynote address at CES, he's widely expected to tout the benefits of Windows 7, and..." Read more... "When President-elect Obama is inaugurated in the next few weeks, he'll have current and former Microsoft executives and their wives..." Read more... Read more Networking posts or See all Blogs

Microsoft's Web site overwhelmed by would-be Windows 7 downloaders Google: Chrome in 'never-ending' beta CES: Palm Pre features touch screen, new OS More top stories...

Review: Windows 7 Beta 1 shows off new task bar, more UI goodies Memory card standard could provide up to 2TB on an SD card Complete coverage: CES 2009

The 9 hottest skills for '09 The downturn has softened the IT talent market but done little to weaken demand for SAP, .Net and other technical skills. Fast fixes for common PC problems Every computer user hits a speed bump now and then. Here are some speedy, simple solutions to hardware, software, network, Internet and mobile-device crises. Apple's 5 biggest moments in 2008 From the iPhone 3G to 'unibody' MacBooks, 2008 was a standout year for Apple. Hands-on Linux: New distro versions push the envelope We've got reviews and videos of the new Ubuntu 8.10, Fedora 10 and openSUSE 11.1. Windows 7 Get the latest news, reviews and more about Microsoft's newest desktop operating system More Continuing Coverage Windows 7 Voting Technology Google's Chrome browser Economy in turmoil: Latest news and tips iPhone 3G Bill Gates moves on Windows Vista A to Z Mac A to Z 2008 Salary Survey Find wage data for 50 IT job titles. More Special Reports 2009 Premier 100 IT Leaders 2008 Premier 100 IT Leaders 2007 Premier 100 IT Leaders 2008 Best Places to Work in IT 2007 Best Places to Work in IT 2008 Salary Survey 2007 Salary Survey 2006 Salary Survey 2008 IT Forecast 2007 IT Forecast 40 Years of Computerworld Top 12 Green-IT Users The FAQs About Going Green IT Schools to Watch iPhone: One Year Later Global Mobile Your Next Data Center Management: Reinventing IT Stop Data Leaks Web 2.0 Security Surviving Disasters Managing Storage Virtualization The Lean Storage Machine Storage on Trial Can Web 2.0 Save BI? Bypass These BI Potholes All Zones Business Continuity Zone The File Data Management Zone Security Management Zone The SAS Zone Business Intelligence and Analytics Zone The Enterprise Search Zone Software as a Service Zone The Security Zone See your link here

Advance your BlackBerry(R) solution management know-how this July Advance your BlackBerry(R) solution management know-how this July BlackBerry Technical Seminar, register today! Go to the webcast  Cut Data Center Energy Costs Get this white paper now! (Source: Liebert) Cooling accounts for 35% of data center energy consumption. Discover strategies that can reduce cooling energy costs by as much as 40%, including simple steps you can take to get more from your existing cooling system and emerging technologies that can increase cooling capacity and data center density. Download this white paper  Computerworld Executive Briefing: Automating Network Management Download this Executive Briefing now (a $195.00 value), compliments of ProCurve Networking by HP. (Source: Computerworld) This briefing looks at the basics of network management, which tend to get lost in the dizzying array of products and processes. It also examines new tools that are on the way to help IT executives deal with management in the new era of automation.Download this Executive Briefing now (a $195.00 value), compliments of ProCurve Networking by HP. Download this executive briefing  White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services. Learn how Xythos and Microsoft enable customers to benefit from the best of both approaches to document management and collaboration. NetApp and VMware Virtual Infrastructure 3 Storage Best Practices Environmental Sustainability and Networking View more whitepapers

• Microsoft's Web site overwhelmed by would-be Windows 7 downloaders
• Microsoft releases Window 7 public beta
• Review: Windows 7 Beta 1 shows off new task bar, more UI goodies
• More top stories 

Accelerate your pursuit of perfection For almost 80 years, Kodak has been helping banks, insurance companies, healthcare providers, government agencies and other businesses produce billions of document images. So Kodak is uniquely positioned to know and deliver–what customers want: easy-to-use scanners that output the best possible image quality. Download this white paper now!

Dan Tynan: CES preview: The wireless revolution is finally here Two themes are clearly emerging: gadgets are going wireless in a big way, and everything is finally getting connected. ... [more]