Salesforce.com announces 'Chatter' social-networking app
Salesforce.com opened its annual Dreamforce conference by previewing Salesforce Chatter, a social-networking application the vendor dubbed a "Facebook for the Enterprise."
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Cloud won't do for critical applications, SAP says
Microsoft tries to tempt users of competitors' tools with CRM Online deal
Ellison: Fusion Applications in 2010
Benioff plays nice to Oracle at OpenWorld
SAP offers 'free' CRM for ERP buyers
Salesforce.com renewing push into customer service
Salesforce.com sets sights on the smallest businesses
Appirio aims its new SaaS app at large services businesses
SAP customers pledge support, but want more
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Four Dirty Little Secrets of CRM Requirements Lists
For many enterprise systems, requirements lists from various companies look pretty consistent. Not so with CRM systems. What do you have to do differently to evaluate, prioritize, and satisfy CRM requirements? Consider these four tips.
CRM: When Should Customer Service Run the Show?
Most customers think about CRM as a sales and marketing system. But in many industries, the customer actually has more contact with customer service. When should CS be running the CRM show, and what changes when they do?
CRM: How Marriott Broke Down Customer Data Siloes
Make every interaction meaningful: It's the Marriott philosophy. This is not an easy task given the multitude of Marriott brands and the plethora of campaign management tools used to contact customers. By partnering with brand leaders and marketing leaders, Marriott's IT department built a unified framework for engaging with customers. The project enabled Marriott to exceed its revenue goals while sending customers fewer, more targeted communications.
CRM Tips: The Fixed Price is Not Right
Many companies buy CRM consulting services the way they buy hardware: Fixed price. What if this just isn't the right model, no matter how good a price you get?
More Jobs Vanish: IT's Gains Are Real People's Losses
Improved IT means many jobs cut in this recession have been cut forever, some job hunters are now learning. While long-sought efficiency improvements have arrived, not everyone is celebrating.
CRM Tips: Don't Let Leads Die Prematurely
Even if you're not a Monty Python fan, "Bring out your dead" from The Holy Grail movie is a sick but funny sequence. That vignette is surprisingly relevant to how you handle leads in your CRM system.
Meet 'The Fixer' for Troubled IT Projects
Consultant Jason Coyne shows up at your IT project for one reason: To cure it or kill it. In this Q&A with CIO.com, Coyne explains why he's one part doctor, one part marriage counselor, and how he helps IT teams at odds with a vendor or integrator recover from near disaster.
Behind Enemy Lines: Salesforce.com, Rimini Street
Both tech vendors are aiming to change the rules of game for enterprise software. And while they're going about it with two different business models, the companies share some things in common.
CRM Myth Busters: The Opportunity Funnel
In most businesses, the sales team will talk about a funnel of opportunities that will mature into closed deals. They may have a waterfall spreadsheet showing the sequence of sales stages and conversion events, and they're almost sure to calculate "pipeline coverage": an indication of how much they have in potential deals to cover their target number for the quarter. Despite the apparent precision of their numbers, sales forecasts all too often don't match reality.
Get More from CRM: Activities vs. Campaigns
It's easy to think that CRM systems are "just a database," since they hold parametric and text data and handle it more or less transactionally. While parametric CRM data is the core of many a report and dashboard, it's actually not the most important data about the evolving customer relationship. Because those parametric data represent only the current state of play, to understand the history means following the sequence of changes in audit trails: quite difficult, and less than enlightening.
This data center is quiet, sans fans -- and energy efficient to the extreme. (See the
image gallery too.)
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