Business Continuity White Papers

King Fish Media: How Analytics Bring Organizations Closer to Their Customers

Social media is providing organizations with a plethora of data about their customers. Marketing departments, for example, can measure the effectiveness of campaigns by assessing consumer sentiment expressed in social media channels; combine attitudinal and survey-based data with social media sentiment to anticipate and target new segments; sell better across multiple channels; and ultimately predict close rates for new orders. Ultimately, the end goal should be to personalize marketing messages in a way that allows the organization to narrowly target specific customers based on the knowledge of the customer they already have.

Sponsor: IBM

Reporting for Midsize Companies: Empower Your Business With Self-Service Reporting

Data is only data until it can be used to drive business outcomes. IBM Cognos Express turns raw data into meaningful information that yields insights, which can fuel business transformation. This white paper discusses reporting, analysis, dashboards, planning and other capabilities your company can use to drive business decisions.

Sponsor: IBM

Why performance management? A guide for the midsize organization

By linking insights to action, performance management has enormous potential to transform midsize business. When data becomes information, it gains value as insights that fuel action, propelling business forward. This white paper shows how IBM Cognos Express is a cost-effective choice for performance management.

Sponsor: IBM

How to Improve Disaster Recovery for the Enterprise:

Ready to accelerate disaster recovery across your entire enterprise? Read this Taneja report to find out how you can increase WAN efficiency, overcome latency, and optimize IT performance for disaster recovery by deploying WAN optimization.

Sponsor: Riverbed

Data Masking Best Practices for Copying Sensitive Data Into Non-Production Environments

Many organizations inadvertently breach information when they routinely copy sensitive or regulated production data into non-production environments. Data in non-production environments has increasingly become the target of cyber criminals and can be lost or stolen due to weak security controls and unmonitored access. Download this paper to learn data masking best practices and enable your organization to safely use production data for development, testing, and sharing with out-source or off-shore partners, without risking a sensitive data breach.

Sponsor: Oracle

Backup and Recovery Performance and Best Practices for Exadata Cell and the Sun Oracle Database Machine

The Sun Oracle Database Machine is an easy to deploy, out-of-the-box solution for hosting the oracle Database and delivers the highest levels of performance available. It is a "grid in a box" that is composed of database servers running Oracle Database, Sun Oracle Exadata Storage Servers (Exadata), an InfiniBand fabric for storage networking, and all the other components required to host an Oracle Database. Exadata delivers outstanding I/O and SQL processing performance for online transaction processing (OLTP), data warehousing (DW), and consolidation of mixed workloads. One of the key operational aspects of deploying a Sun Oracle Database Machine is to ensure that database backups are performed and restoration of the Oracle Database is possible if disaster strikes. This paper describes the best practices for setting up the optimal backup and recovery strategy to protect your mission-critical data.

Sponsor: Oracle